The filed record
Appeal Respecting One First Party Electronic Ground Sign - 1275 Kennedy Road
The Public Gallery wrote no story on this item. What follows is the city’s own record of what happened to it, as filed: nothing on this page is summarised or scored by us.
The decision
2019-01-29 · Sign Variance Committee · amended
As filed
The Sign Variance Committee: 1. Withdrew the application to appeal respecting One First Party Electronic Ground Sign - 1275 Kennedy Road, without prejudice, at the request of the owner and applicant.
On the agenda
As the city filed it
This report addresses an appeal concerning five variances sought respecting a proposal for one first party electronic ground sign displaying electronic static copy (the "Proposed Sign"), which is currently operating without having first obtained the required Sign Permit. The Proposed Sign is located along the western property line at the property municipally known as 1275 Kennedy Road (the "Premises"), and is intended to direct attention to goods offered at "Life Style Flooring", located on the Premises.
Show the rest of As the city filed it, 1,364 more characters as filed
The variance was originally applied for by Chris Lissitsas of City Lite Signs (the "Applicant"). After conducting a review in accordance with the requirements of the Sign By-law, a decision was made to refuse the requested variances. At that time, it was determined that the Proposed Sign did not meet all nine established criteria as contained in the Sign By-law. Specifically, the Proposed Sign was found to not be compatible with the development of the premises and surrounding area, that it would alter the character of the premises or surrounding area, and that it would be contrary to the public interest. The Premises is designated as an Employment (E) Sign District. The size of the Proposed Sign compared with what the Sign By-law permits in an E Sign District, is out of scale with the Premise and with similar ground signs in the surrounding area. Therefore, the Chief Building Official (the "CBO") has concerns that the Proposed Sign will alter the character of the premises and surrounding area. Currently, a large amount of various sign type exist in the area surrounding the Premises, and the CBO believes the addition of a large electronic ground sign on such a small frontage will further add to sign clutter. Because the Sign By-law regulations set out to reduce sign clutter, it appears that the Proposed Sign is contrary to the public interest.
Staff recommended
The Chief Building Official and Executive Director, Toronto Building, recommends that: 1. The Sign Variance Committee refuse the five requested variances to sections 694-14R, 694-21I(7)(e), 694-21I(7)(j), 694-21I(7)(k) and 694-21I(7)(m), for the Proposed Sign at the premises municipally known as 1275 Kennedy Road, as described in Attachment 1 of the report dated October 15, 2018 from the Manager, Sign By-law Unit, Toronto Building.