The filed record
Appeal Concerning One First Party Roof Sign at 164 Evans Avenue
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The decision
2019-03-26 · Sign Variance Committee · amended
As filed
The Sign Variance Committee: 1. Granted the requested variance, subject to the specified conditions, to §694-26I required for the Signage Master Plan consisting of the Proposed Sign at the premises municipally known as 164 Evans Avenue, as described in Attachment 1 to the report (March 25, 2019) from the Supervisor, Tax, Variance & Permits, Sign By-law Unit, Toronto Building.
On the agenda
As the city filed it
This report addresses an appeal concerning one variance sought respecting a proposal for one non-illuminated first party roof sign displaying static copy (the "Proposed Sign"). The Proposed Sign is to be located at the north-easterly corner of the roof, cantilevered over a newer two-storey addition at an existing brewery located at 164 Evans Avenue. The Proposed Sign has two sign faces in a "v-shaped" configuration, directed towards traffic on the Gardiner Expressway.
Show the rest of As the city filed it, 908 more characters as filed
Each of the two sign faces measure 4.35 metres horizontally by 5.1 metres vertically, and will function to identify the brewery located at the subject property. The height will not exceed 15.4 metres. Cool Brewery, through their agent Bousfields Inc., was the initial applicant. After conducting a review of this application, a decision was made to refuse the requested variance. Following this refusal, an appeal was filed by Cool Brewery through their counsel, Aird & Berlis. Staff have determined that the Proposed Sign does not meet all nine of the criteria established in §694-30A of the Sign By-law, which are required for a variance approval to be granted. A determination has been made that the Proposed Sign: - Is not compatible with the development of the premises and surrounding area; - Does alter the character of the premises or surrounding area; and, - Is contrary to the public interest.
Staff recommended
The Supervisor, Tax, Variance & Permits, Sign By-law Unit, Toronto Building, recommends that: 1. The Sign Variance Committee refuse the requested variance for the Proposed Sign at the premises municipally known as 164 Evans Avenue, as described in Attachment 1 of this report.