Application for Four Variances Respecting One Third Party Electronic Ground Sign - 170 Brockport Drive

It is proposed to have a maximum height of 7.62 metres, and two rectangular sign faces, in a "back to back" configuration, each with a maximum horizontal measurement of 5.79 metres (centre line) and maximum vertical measurement of 2.91 metres (bisecting line), with a maximum sign face area of 16.85 square metres. The Proposed Sign is described further in Attachment 1. Four variances to Chapter 694 would be required to allow the Chief Building Official ("CBO") to issue the sign permit for the Proposed Sign. The requirements of Chapter 694 which have been requested to be varied, and the proposed varied requirements are summarized below: 1) § 694-24.A (10) - A third party sign shall not be erected or displayed or caused to be erected or displayed in whole or in part within 400 metres of any limit of Highway 27 from Highway 401 to Steeles Avenue, transferred from the Province by Order in Council 535/97; Proposed New Requirement: The Proposed Sign would be erected or displayed or caused to be erected or displayed in whole or in part within 22.0 metres of any limit of Highway 27, specifically the Highway 27 off-ramp onto Belfield Road. 2) § 694-24.A (16) - A third party sign shall not be erected or displayed or caused to be erected or displayed in whole or in part within 400 metres of any limit of any portion of Highway 409 contained within the municipal boundaries of the City. Proposed New Requirement: The Proposed Sign would be erected or displayed or caused to be erected or displayed in whole or in part within 130 metres of the northern limit of Highway 409. 3) § 694-25.C (2)(c) - An Employment Sign District may contain an electronic ground sign provided the sign shall not be erected within 30.0 metres of the intersection of a major street with any other street. Proposed New Requirement: The Proposed Sign would be erected or displayed or caused to be erected or displayed in whole or in part within 11.2 metres from the intersection of Belfield Road and Brockport Drive. 4) § 694-25.C(2)(d) - An Employment Sign District may contain an electronic ground sign provided the sign shall not be erected within any required setback of a building from a street as regulated by the City's applicable Zoning By-law; (which for the Subject Premises would be 4.5 metres). Proposed New Requirement: The Proposed Sign would be erected with a 3.9 metres setback with respect to the front yard of the Subject Premises; and with 3.15 metres setback respecting the side yard of the Subject Premises. Following a review of the Applicant's submissions and the results of additional research and investigation by Sign By-law Unit staff, the CBO has determined that insufficient information has been provided to establish that the Proposed Sign meets all nine of the criteria established in §694- 30A of the Sign By-law. Specifically, the information provided has not established that the Proposed Sign is compatible with the development of the premises and surrounding area; supports the Official Plan objectives for the premises and surrounding area; does not alter the character of the premises and surrounding area; does not adversely affect adjacent premises; does not adversely affect public safety, including traffic and pedestrian safety; and, is not contrary to the public interest. Therefore, the CBO does not support the Sign Variance Committee granting the four requested variances for the Proposed Sign