Toronto is Calling: Supporting the Tourism and Hospitality Sector in Pursuit of a Strong Economic Recovery - by Councillor Brad Bradford, seconded by Councillor Gary Crawford

In order to continue on the path to a strong economic recovery, we must build on the success of programs like CafeTO and the Amplified Live Music on Patios Pilot while providing additional supports to those industries that have experienced a slower recovery - including the tourism and hospitality sector. In 2018, visitor spending contributed $10.3 billion to Toronto's economy and supported 70,000 jobs. While there has been a significant rebound since the lows of the pandemic, hotel demand was still 21 percent below pre-pandemic levels this past January. The 2023 Budget increased the Municipal Accommodations Tax by 50 percent at a time when the industry is just beginning to get back on its feet. In recognition of the impact this increased taxation will have on a still struggling industry, and the significant economic activity and tax revenue generated by boosting tourism and hosting major conferences and events, the City should ensure that the additional funds collected through the Municipal Accommodations Tax are directed towards programs and initiatives that support the tourism and hospitality sector.

encourage local tourism, especially during the winter season; b. promote and maintain key tourist attractions; c. attract and develop new events and landmarks; d. keep our city clean, reduce vandalism and increase public safety; e. train and attract workers in the hospitality sector; and f. incentivize the hospitality sector to invest in sustainability and take on new capital improvements.