Delivering Improved Accessibility: Bike Share Toronto's Modernized Rate Structure Update

The program has seen tremendous growth, expanding from a system of 80 stations and annual ridership of 400,000 in 2011, to a network of over 780 stations, 8,800 bikes (including 1,825 e-bikes) and a projected ridership of 5.5 million in 2023 - an increase of 23 percent from 2022. In 2023, Toronto Parking Authority made recommendations to Toronto Parking Authority's Board and City Council to modernize Bike Share Toronto's rate structure. The recommended changes - the first since 2017 - were intended to address the imbalance between volume growth and cost pressures that were degrading key operating metrics and ultimately undermining customer experience. City Council's adoption of the new rate structure included several amendments regarding the development of new payment methods, special passes, an accelerated implementation schedule for a low-income pass and completion of an equity-based investigation into the impacts of the new rate structure on the inner suburbs. The new Bike Share Toronto rate structure was launched on April 3, 2023. Since that time, the sale of annual memberships (32,000 Year to date, + 10 percent v 2022) has continued to grow year over year. Use of e-bikes by both annual members and casual riders has increased exponentially (336,000 rides + 111 percent Year to date) and overall customer satisfaction with the program, including the rate structure, remains at industry leading levels. In response to the amendments included in Council's approval of the new rate structure, Toronto Parking Authority has completed the development work to enable payment of annual memberships in three (3) installments, developed 100 special Ontario Disability Support Program (ODSP) passes to be distributed by the YMCA, developed a seniors pass (65+ years) that Bike Share Toronto will pilot for one (1) year and extended corporate discounts to the staff and students at Toronto District School Board (TDSB) and Toronto Catholic District School Board (TCDSB). In addition, Toronto Parking Authority has worked with Toronto Community Housing (TCHC) to make $5 annual memberships available to existing Rent-Geared-to-Income residents and is working with Social Development, Finance and Administration Division (SDFA) to implement a $5 annual membership available to Toronto Transit Commission Fare Pass holders as early as the second quarter of 2024. Finally, Toronto Parking Authority is carrying out an equity-based investigation into how the new rate structure is impacting users from the inner suburbs and adjusting its 2023 and 2024 expansion plans to reflect this input.