Welcome to Toronto, Taylor Swift! - by Councillor Jennifer McKelvie, seconded by Deputy Mayor Ausma Malik

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The decision

2024-07-24 · Toronto City Council · adopted

As filed

City Council on July 24 and 25, 2024, adopted the following: 1. City Council direct the General Manager, Transportation Services and the General Manager, Economic Development and Culture to install honorary sign toppers designating the route from the Rogers Centre to Nathan Phillips Square (along John Street and Queen Street West) as "Taylor Swift Way" for the month of November 2024. 2. City Council direct the General Manager, Transportation Services and the General Manager, Economic Development and Culture to install an honorary sign at the Rogers Centre designating it as "1 Taylor Swift Way" for the month of November 2024.

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3. City Council direct the City Clerk to light the Toronto sign red on the dates of Taylor Swift's concerts on November 14, 15, 16, 21, 22 and 23, 2024, and ensure other days of recognition during these dates are also accommodated. 4. City Council direct the General Manager, Transportation Services and the General Manager, Economic Development and Culture to donate the "Taylor Swift Way" signs to the Daily Bread Food Bank to be auctioned off in support of their organization. 5. City Council authorize the General Manager, Economic Development and Culture, to accept sponsorship funds to cover the cost of the signs, in Parts 1 and 2 above, from the event organizer. 6. City Council request the General Manager, Economic Development and Culture, to provide a briefing note to Councillors on local "Swiftonomics" following the event, including the revenue generated to the municipal, provincial, and federal governments and include any lessons learned for events of this size.

The vote

Adopt Item · Carried, 21-1

Against (1)Josh Matlow

Absent (3)Brad Bradford, Paula Fletcher, Vincent Crisanti

The whole record, all 25 members

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On the agenda

As the city filed it

It's been a long time coming and we are ready for it. As we know all too well, Taylor Swift is coming to Toronto for a fortnight for the Eras Tour. Swifties will shake it off at six concerts this November and it is an opportunity for Toronto to show off our great reputation and our place in this world. After Taylor Swift makes sparks fly and the whole place shimmer at the Rogers Centre in a concert that Swifties will remember forever and always, fans will need to calm down and walk along the honorary "Taylor Swift Way" to have their photos taken with the Toronto signs seven letters lit red in her honour.

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It's our way to show Taylor she's the one we've been waiting for, that she has brought us much happiness and that we will love her evermore.

Staff recommended

Councillor Jennifer McKelvie, seconded by Deputy Mayor Ausma Malik, recommends that: 1. City Council direct the General Manager, Transportation Services and the General Manager, Economic Development and Culture to install honorary sign toppers designating the route from the Rogers Centre to Nathan Phillips Square (along John Street and Queen Street West) as "Taylor Swift Way" for the month of November 2024. 2. City Council direct the General Manager, Transportation Services and the General Manager, Economic Development and Culture to install an honorary sign at the Rogers Centre designating it as "1 Taylor Swift Way" for the month of November 2024.

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3. City Council direct the City Clerk to light the Toronto sign red on the dates of Taylor Swift's concerts on November 14, 15, 16, 21, 22 and 23, 2024, and ensure other days of recognition during these dates are also accommodated. 4. City Council direct the General Manager, Transportation Services and the General Manager, Economic Development and Culture to donate the "Taylor Swift Way" signs to the Daily Bread Food Bank to be auctioned off in support of their organization. 5. City Council authorize the General Manager, Economic Development and Culture, to accept sponsorship funds to cover the cost of the signs, in Recommendations 1 and 2 above, from the event organizer. 6. City Council request the General Manager, Economic Development to provide a briefing note to Councillors on local "Swiftonomics" following the event, including the revenue generated to the municipal, provincial, and federal governments and include any lessons learned for events of this size.

On the record

The item as the City filed it

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