Application for Two Variances, Each Subject to Four Conditions, Respecting One Third Party Electronic Ground Sign - 1150-1176 Morningside Avenue

It would feature two rectangular sign faces in a back-to-back configuration, oriented north and south, perpendicular to Morningside Avenue. Each sign face would measure 0.93 meters by 1.65 meters, resulting in a sign face area of 1.54 square meters. Further details of the Proposed Sign are provided in Attachment 1. The Subject Premises is designated as Commercial Residential ("CR") Sign District, which allows signs belonging to the third party sign class however, does not expressly permit electronic ground signs. A variance is required to permit the erection and display of a sign type that is not permitted in the CR Sign District. A second variance is also being sought to allow the Proposed Sign to be placed within an area governed by a site-specific area restriction mandating that no third party sign shall be erected or displayed within 400 metres of the Highway 401. The Proposed Sign would be situated approximately 150 metres of the northern limit of Highway 401. Following a review of the Applicant's submissions and additional information provided by staff, the CBO has determined that there is a sufficient basis to conclude that the eight required criteria in §694-30A of the Sign By-law have been established with respect to the two variances, each subject to four conditions, as described further in Attachment 1 of this report.