Procurement Delegation of Authorization to CEO - In-Tunnel Motion Advertising Concession

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The decision

2025-12-10 · Toronto Transit Commission Board · amended

As filed

The TTC Board: 1. Delegated authority to the Chief Executive Officer to approve and execute a contract award to adtrackmedia Canada LP for a 15-year term, subject to terms and conditions deemed acceptable by the TTC General Counsel. 2. Authorized the information in the Confidential Attachment to remain confidential until such time as the final negotiations with adtrackmedia have been completed. 3. Additionally requested

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the Chief Strategy and Customer Experience Officer, and other appropriate staff, to identify and secure ways to unlock and maximize non-fare revenues from the TTC's existing advertising firm.

On the agenda

As the city filed it

Staff recommend delegating authority to the Chief Executive Officer to approve and execute a contract award to adtrackmedia Canada LP ("adtrackmedia") for the implementation of in-tunnel motion advertising within the TTC subway network. This delegation is required as the proposed contract term exceeds five years - a length of time necessary to accommodate installation timelines and allow adtrackmedia to recover its upfront capital investment.

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The initiative supports the TTC's Non-Fare Revenue Strategy by introducing a new advertising medium and diversifying concessions beyond the existing Pattison agreement. Subject to acceptable terms and legal review, up to six Tunnel Advertising Systems ("TAS") are targeted for installation by summer 2026, a timeline that is strategically aligned to optimize advertising revenue opportunities during FIFA World Cup 26™ Toronto. Further details are provided in Confidential Attachment 1. This report requires Board approval as the contract term exceeds five years.

Staff recommended

It is recommended that the TTC Board: 1. Delegate authority to the Chief Executive Officer to approve and execute a contract award to adtrackmedia Canada LP for a 15-year term, subject to terms and conditions deemed acceptable by the TTC General Counsel. 2. Authorize the information in the Confidential Attachment to remain confidential until such time as the final negotiations with adtrackmedia have been completed.

On the record

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