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Toronto Zoo · 2025-02-28 · 2025.ZB14.10

The filed record

Strategic Communications Report 2024

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The decision

2025-02-28 · Toronto Zoo · adopted

As filed

The Board of Management of the Toronto Zoo received the report (February 13, 2025) from the Senior Director, Strategic Communications and Guest Experience, Toronto Zoo for information.

On the agenda

As the city filed it

The Strategic Communications team manages public-facing communications to engage with multiple audiences with the Toronto Zoo's mission: connecting people, animals, and conservation science to fight extinction. Through strategic messaging and outreach, the team drives Zoo attendance and promotes revenue-generating activities, programs, and events. This report provides a summary of key activities, statistics, and achievements

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from the past year that contributed to strong attendance and celebrated your Toronto Zoo's milestone 50th anniversary that helped contribute to exceeding attendance targets in 2024.

Staff recommended

The Senior Director, Strategic Communications and Guest Experience recommends that the Board of Management of the Toronto Zoo receives this report for information.

    On the record

    The item as the City filed it

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