Bike Share Toronto - Advertising Agreement with Astral Media Outdoor L.P. and the City of Toronto

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The decision

2019-12-12 · Toronto Parking Authority · adopted

As filed

The Board of Directors of Toronto Parking Authority: 1. Authorized the President, Toronto Parking Authority, to negotiate and enter into an advertising agreement with Astral Media Outdoor L.P. and the City of Toronto pursuant to the terms and conditions in Confidential Attachment 1 to the report (December 2, 2019) from the Acting President, Toronto Parking Authority, in a form satisfactory to the City Solicitor and subject to the approval of Toronto City Council.

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2. Directed that its decision and the report (December 2, 2019) from the Acting President, Toronto Parking Authority, be forwarded to City Council for consideration. 3. Directed that the confidential information contained in Confidential Attachment 1 to the report (December 2, 2019) from the Acting President, Toronto Parking Authority, remain confidential in its entirety, as it pertains to ongoing negotiations related to assets of Toronto Parking Authority and provides confidential information to the Board of Directors of Toronto Parking Authority regarding the details of these negotiations.

On the agenda

As the city filed it

Toronto Parking Authority (TPA), Astral Media Outdoor L.P. (Astral), and the City of Toronto are seeking to enter into an agreement to advertise on Bike Share Toronto's street-level static advertising panels at approximately 408 docking stations located within the public right-of-way. This arrangement will be seeking to further leverage the City of Toronto's existing Street Furniture Agreement with Astral which provides for new street furniture advertising opportunities and provides Bike Share Toronto with a potentially significant source of funds to support the financial sustainability of the program.

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Transportation Services is preparing a report to City Council to facilitate amendments to the City's existing Street Furniture Agreement with Astral.

Staff recommended

The Acting President, Toronto Parking Authority recommends that: 1. The Board of Directors of Toronto Parking Authority authorize the President, Toronto Parking Authority, to negotiate and enter into an advertising agreement with Astral Media Outdoor L.P. and the City of Toronto pursuant to the terms and conditions in Confidential Attachment 1, in a form satisfactory to the City Solicitor, and subject to the approval of Toronto City Council.

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2. The Board of Directors of Toronto Parking Authority direct that its decision and this report be forwarded to City Council for consideration. 3. The Board of Directors of Toronto Parking Authority direct that the confidential information contained in Confidential Attachment 1 remain confidential in its entirety, as it pertains to ongoing negotiations related to assets of Toronto Parking Authority and provides confidential information to the Board of Directors regarding the details of these negotiations.

On the record

The item as the City filed it

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