2019 Advertising Expenditures

The Public Gallery wrote no story on this item. What follows is the city’s own record of what happened to it, as filed: nothing on this page is summarised or scored by us.

The decision

2019-02-15 · Board of Management of the Toronto Zoo · adopted

As filed

The Board of Management of the Toronto Zoo: 1. Approved expenditures to reimburse Grey Advertising Canada for strategic planning; creative development; and any outsourced production costs related to advertising programs as required for the Toronto Zoo brand, not to exceed $200.0 thousand, plus HST. 2. Approved expenditures with Zenith Optimedia Canada Inc. for media purchases related to the 2019 advertising campaign, not to exceed $956.0 thousand, plus HST.

On the agenda

As the city filed it

This report outlines the proposed plan and expenditures related to the 2019 advertising campaign as provided for in the Operating Budget. The paid advertising will complement the public relations, events, corporate/group events, community outreach and digital strategy to ensure we are reaching our target audiences in the Greater Toronto Area and beyond.

Staff recommended

It is recommended that the Board approve the following: 1. Expenditures to reimburse Grey Advertising Canada for strategic planning; creative development; and any outsourced production costs related to advertising programs as required for the Toronto Zoo brand, not to exceed $200.0 thousand, plus HST. 2. Expenditures with Zenith Optimedia Canada Inc. for media purchases related to the 2019 advertising campaign, not to exceed $956.0 thousand, plus HST.

On the record

The item as the City filed it