Bike Share Toronto - Advertising Agreement and Reserve Funding

The Public Gallery wrote no story on this item. What follows is the city’s own record of what happened to it, as filed: nothing on this page is summarised or scored by us.

The decision

2020-01-29 · Toronto City Council · adopted

As filed

City Council on January 29, 2020, adopted the following: 1. City Council authorize the General Manager, Transportation Services, to negotiate and enter into an advertising agreement with the Toronto Parking Authority and Astral Media Outdoor L.P. pursuant to the terms and conditions approved by the Board of Directors of the Toronto Parking Authority on December 12, 2019, Item 2019.PA11.8, and including such other terms and conditions as may be satisfactory to the General Manager, Transportation Services, in a form satisfactory to the City Solicitor.

Show the rest of As filed, 587 more characters as filed

2. City Council direct that Confidential Attachment 1 to the report (December 2, 2019) from the Acting President, Toronto Parking Authority remain confidential in its entirety, as it pertains to ongoing negotiations by the Toronto Parking Authority and the City of Toronto. Confidential Attachment 1 to the report (December 2, 2019) from the Acting President, Toronto Parking Authority remains confidential in its entirety in accordance with the provisions of the City of Toronto Act, 2006, as it pertains to ongoing negotiations by the Toronto Parking Authority and the City of Toronto.

On the agenda

As the city filed it

Bike Share Toronto is a bicycle-sharing system operated by the Toronto Parking Authority, providing access to 5,000 bicycles at 465 docking stations for 2.34 million trips (2019). Slightly more than 400 stations are currently placed within the City's transportation right-of-way, each containing two 15 square-foot, non-illuminated display panels, one of which is reserved for rider information. The second panel, which typically faces away from the station, is proposed by the Toronto Parking Authority for use as third-party advertising.

Show the rest of As the city filed it, 734 more characters as filed

Advertising on City streets is currently governed by the Street Furniture Agreement with Astral Media, and Chapter 694, Signs, General, of the Municipal Code. In 2013, City Council authorized that Bike Share Toronto panels could include third-party advertising subject to negotiation with Astral Media, which has now been substantially completed by the Toronto Parking Authority. City Council further authorized that no additional approvals would be needed under the bylaw. A tri-partite agreement between the City of Toronto, Toronto Parking Authority, and Astral Media would allow for the implementation of the aforementioned authorities and revenue generation from third-party advertising to financially support Toronto Bike Share.

Staff recommended

The General Manager, Transportation Services recommends that: 1. City Council authorize the General Manager, Transportation Services, to negotiate and enter into an advertising agreement with the Toronto Parking Authority and Astral Media Outdoor L.P. pursuant to the terms and conditions approved by the Board of Directors of the Toronto Parking Authority on December 12, 2019, Item PA11.8, and including such other terms

Show the rest of Staff recommended, 132 more characters as filed

and conditions as may be satisfactory to the General Manager, Transportation Services, in a form satisfactory to the City Solicitor.

Considered

2020-01-09 · Infrastructure and Environment Committee · amended
Decision as filed
The Infrastructure and Environment Committee recommends that: 1. City Council authorize the General Manager, Transportation Services, to negotiate and enter into an advertising agreement with the Toronto Parking Authority and Astral Media Outdoor L.P. pursuant to the terms and conditions approved by the Board of Directors of the Toronto Parking Authority on December 12, 2019, Item PA11.8, and including such other terms and conditions as may be satisfactory to the General Manager, Transportation Services, in a form satisfactory to the City Solicitor.
Show the rest of Decision as filed, 329 more characters as filed
2. City Council direct that the confidential information contained in Confidential Attachment 1 to the Decision Letter (December 12, 2019) from the Board of Directors of Toronto Parking Authority remain confidential in its entirety, as it pertains to ongoing negotiations by the Toronto Parking Authority and the City of Toronto.
2020-01-29 · Toronto City Council · adopted

On the record

The item as the City filed it

More from this meeting

The whole meeting