Toronto Parking Authority Sponsorship Program Next Steps

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The decision

2022-09-29 · Toronto Parking Authority · amended

As filed

The Board of Directors of Toronto Parking Authority: 1. Adopted the terms of the contract amendment included in the Confidential Attachment (1) to the report (September 15, 2022) from the President, Toronto Parking Authority, excluding category 3 within the report. 2. Directed that the confidential information contained in Confidential Attachment (1) to the report (September 15, 2022) from the President, Toronto Parking Authority remain confidential in its entirety, as it contains financial terms that are subject to final negotiation.

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3. Directed that the confidential information contained in Confidential Attachment (1) to the report (July 12, 2022) from the President, Toronto Parking Authority remain confidential in its entirety, as it contains financial terms that are subject to final negotiation.

On the agenda

As the city filed it

Toronto Parking Authority is on a journey to becoming the world's best provider of sustainable parking, Bike Share and last mile mobility experiences. At its meeting of February 18, 2022, Toronto Parking Authority Board of Directors provided authority for the President, Toronto Parking Authority, to execute a Vendor of Record Agreement with agencies recommended by Toronto Parking Authority to be provide Business Strategy and Marketing Services as required.

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Lang Partnerships Network was the successful and only proponent included in the Strategic Partnership category, which includes the delivery of a sponsorship strategy, completion of an asset evaluation, determination of market value and assisting Toronto Parking Authority in finding the right partnership(s). To assist Toronto Parking Authority in securing sponsors for its properties, programs and services, Toronto Parking Authority is seeking authority from Toronto Parking Authority Board of Directors to amend the contract with Lang Partnerships to include Sponsorship Sales Consulting for the purposes of securing sponsors for its properties, programs and services with a commission-based rate.

Staff recommended

The President, Toronto Parking Authority recommends that: 1. The Board of Directors of Toronto Parking Authority adopt the terms of the contract amendment included in the Confidential Attachment 1. 2. The Board of Directors of Toronto Parking Authority direct that the confidential information contained in Confidential Attachment 1 remain confidential in its entirety, as it contains financial terms that are subject to final negotiation.

On the record

The item as the City filed it

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