Modernizing Bike Share Toronto Rate Structure

Toronto Parking Authority aspires to make Bike Share Toronto the premiere bike sharing system in the world. Management's Bike Share Growth Strategy will deliver a significant expansion to all 25 Wards including electrification of 20 + percent of the fleet. These programmes are designed to elevate customer satisfaction, drive geographic breadth, improve customer accessibility, and deliver a strong platform for sustainable growth over the long term. Bike Share Toronto's success to date can be attributed in large part to management's focus on delivering a consistent, reliable customer experience for each and every ride. These efforts were rewarded by securing our best ever customer satisfaction score of 92 percent during our peak summer season in 2022. However, as Bike Share continues to enjoy double-digit ridership growth, our operating performance is beginning to be stressed reflecting market place demand exceeding supply-particularly during peak operating hours. This traffic drove a 19.4 percent increase in programme expenses in 2022 exacerbated by inflation, investments in frontline resources and more-costly E-bike operations. Failure to address the imbalance between volume growth and cost pressures will degrade key operating metrics and ultimately undermine customer experience. In order to address this material risk and ensure the sustainable growth of the programme, management is recommending modest changes to its rate structure, which has been unchanged since 2017 despite the programme tripling in size. This report provides an update on Bike Share's rate structure review, including an overview of the research methodology used to develop recommendations for a new and modernized Bike Share Toronto rate structure, that, if approved, will take effect on April 3, 2023.

annual 45 Membership Fee of $120.00; c. annual Membership Overage Fee charges of $4.00 for every additional 30 minutes; d. annual Members E-bike per minute charge of $0.10; e. casual customer Iconic bike per minute charge of $1.00 unlock fee + $0.12 per minute; f. casual customer E-bike per minute charge of $1.00 unlock fee + $0.20 per minute; g. a 90-minute Iconic bike day pass (24h) of $15.00 +$0.12 for each additional minute; and h. annual Bike Share Toronto Low-Income Program Membership Fee of $5.00. 2. Toronto Parking Authority Board of Directors authorize, subject to the appropriate approvals of the City of Toronto that may be required, that the President, Toronto Parking Authority negotiate and execute such documentation for the use of City of Toronto staff and associate resources assigned to the Social Development, Finance and Administration Division to develop and implement the Bike Share Toronto Low-Income Program in the form and content as may be acceptable to the President, Toronto Parking Authority, and in a form satisfactory to the City Solicitor.