Application for Three Variances, subject to Three Conditions, Respecting One Third Party Electronic Ground Sign - 9 Hanna Avenue; and One Variance subject to no Conditions, Respecting Another Existing Third Party Electronic Ground Sign - 9 Hanna Avenue

The Subject Premises is designated Gardiner Special Sign District ("GG-SSD") with the additional designation "I" on the map contained in Schedule A. Further, the Subject Premises is subject to specific area specific provisions contained in Subsection 2BB to Schedule B, Signage Master Plans and Area Specific Amendments, of Chapter 694, Signs, General, which provides for additional unique signage provisions for the Subject Premises. This specific subsection of Schedule B allowed for the Existing Sign to be erected and displayed on the Subject Premises, on the condition that the Existing Sign be the only sign within a specified area. The Appellant will require a variance to this provision of the Sign By-law. The variance required to allow for a permit to be issued for the display of the Existing Sign would be as follows 1) Subsection 2(BB)(1)(k) of Schedule B, to Chapter 694 - There shall be no more than one third party ground sign erected or displayed within the area delineated with heavy lines on the diagram indicated at Subsection BB(2) as Area Map 1 - 9 Hanna Avenue. Proposed New Requirement: The Existing Sign would be one of two signs sign erected or displayed within the area delineated with heavy lines on the diagram indicated at Subsection BB(2) as Area Map 1 - 9 Hanna Avenue The Proposed Sign requires three variances to Chapter 694 to allow for the Chief Building Official ("CBO") to issue the sign permit. The requirements in Chapter 694 which have been requested to be varied, and the proposed varied requirements with respect to the Proposed Sign are summarized below: 1) § 694-26I(4)(a) - The GG-SSD-I may contain an electronic third party ground sign containing electronic static copy, provided the sign face area shall not exceed 50.0 square metres. Proposed New Requirement: The sign face area of the Proposed Sign would be 145.61 square metres. 2) § 694-26I(4)(b) - The GG-SSD-I - may contain an electronic third party ground sign containing electronic static copy, provided the height shall not exceed 15.0 metres. Proposed New Requirement: The height of the Proposed Sign would be 25 metres. 3) § 694-26I(4)(d) - The GG-SSD-I may contain a third party ground sign provided the sign shall be erected only on a premises where, on the day before this chapter comes into effect, an existing lawful ground sign was erected and displayed containing electronic moving copy or electronic static copy as defined by this chapter, and the sign shall replace the existing sign. Proposed New Requirement: The Proposed Sign would not replace existing lawful ground sign which was erected and displayed on the day before this Chapter 694 came into effect containing electronic moving copy or electronic static copy as defined by Chapter 694. The Applicant proposed has that the variances be granted subject to the following conditions: 1) Light shielding technology shall be installed on the Proposed Sign. 2) The sign shall operate with a reduced brightness of 200 NITS between sunset and sunrise. 3) The sign face shall be oriented in a south-westerly direction If the variances are granted, the Existing Sign would have one rectangular sign face facing in a south-easterly direction, displaying electronic static copy, with a maximum sign face area of 146.0 square metres; a maximum vertical dimension (bisecting line) of 8.53 metres; maximum horizontal dimension (centre line) of 17.07 metres, a maximum height of 25.0 metres; and would be one of two signs in the specified area. Similarly, if variances are granted, the Proposed Sign would have one rectangular sign face facing in a south-westerly direction, displaying electronic static copy, with a maximum sign face area of 145.61 square metres; a maximum bisecting line of 8.53 metres; a maximum centre line of 17.07 metres, a maximum height of 25.0 metres and also be located within the specified area of the Subject Premises. The Applicant wants to have two signs on the Subject Premises that are similar to the Existing Sign (one facing southwest and one facing southeast). The Proposed Sign, Existing Sign, and their variances and conditions are explained in Attachment 1. The Chief Building Official and Executive Director, Toronto Building ("CBO") has reviewed the Applicant's submissions and additional information from the Sign By-law Unit staff. The CBO has found that the Applicant has not met the nine criteria in §694-30A of the Sign By-law for either the Proposed Sign or the Existing Sign. Therefore, the CBO does not support granting the four variances that the Applicant has requested for the Proposed Sign and the Existing Sign - the four variances and conditions are in Attachment 1.

B to Chapter 694, Signs, General, as required to allow for the issuance of a permit respecting the alteration, erection and display of the Existing Sign, as further described in Attachment 1 to this report.