Soft Drink Sponsorship Agreement - Coca-Cola Canada

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The decision

2025-11-12 · Toronto City Council · adopted

As filed

City Council on November 12 and 13, 2025, adopted the following: 1. City Council approve an agreement with Coca-Cola Canada Bottling Ltd ("Coke") for a period of five years, commencing on the date of approval of City Council, to be the official and exclusive soft drink provider to Exhibition Place, including Enercare Centre and Automotive Building, on the terms and conditions set out in the revised report (September 18, 2025) from the Chief Executive Officer, Exhibition Place and such other terms and conditions as may be satisfactory to the Chief Executive Officer, Exhibition Place and the City Solicitor.

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2. City Council request the Board of Governors of Exhibition Place to request the Chief Executive Officer, Exhibition Place to continue to pursue enhanced sustainability practices with Coca-Cola Canada, and across all food and beverage operations, and reduce its environmental footprint through innovation, collaboration and responsible resource management, including prioritizing reusables, and to report back to City Council through the Board. 3. City Council direct that Confidential Attachment 1 to the revised report (September 18, 2025) from the Chief Executive Officer, Exhibition Place remain confidential and not be released publicly as it contains financial information that belongs to the Board of Governors of Exhibition Place and has monetary value or potential monetary value. Confidential Attachment 1 to the revised report (September 18, 2025) from the Chief Executive Officer, Exhibition Place remains confidential in accordance with the provisions of the City of Toronto Act, 2006, as it contains financial information that belongs to the Board of Governors of Exhibition Place and has monetary value or potential monetary value.

The vote

Adopt Item · Carried, 15-7

For (15)Alejandra Bravo, Amber Morley, Anthony Perruzza, Ausma Malik, Brad Bradford, Chris Moise, Frances Nunziata, Jamaal Myers, Jon Burnside, Lily Cheng, Nick Mantas, Olivia Chow, Paul Ainslie, Rachel Chernos Lin, Stephen Holyday

Against (7)Dianne Saxe, Gord Perks, Josh Matlow, Michael Thompson, Neethan Shan, Parthi Kandavel, Paula Fletcher

Absent (4)James Pasternak, Mike Colle, Shelley Carroll, Vincent Crisanti

The whole record, all 26 members

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On the agenda

As the city filed it

At its meeting on September 22, 2025, the Board of Governors of Exhibition Place considered Item EP18.9 and made recommendations to City Council. Summary from the report (September 18, 2025) from the Chief Executive Officer, Exhibition Place This report recommends entering into a five-year agreement with Coca-Cola Canada Bottling Ltd. (Coke) to be the official and exclusive soft drink provider to Enercare Centre and the Automotive Building at Exhibition Place.

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Exhibition Place Purchasing staff, on behalf of the Finance, Event Services and Sales and Marketing Division, posted the Proposal Call Document #EXP2025-08 publicly on both Bonfire and Merx, and notified three (3) potential proponents on July 25, 2025, which closed August 18, 2025. This report recommends entering a five (5) year agreement with Coke.

Staff recommended

The Board of Governors of Exhibition Place recommends that: 1. City Council approve an agreement with Coca-Cola Canada Bottling Ltd ("Coke") for a period of five years, commencing on the date of approval of City Council, to be the official and exclusive soft drink provider to Exhibition Place, including Enercare Centre and Automotive Building, on the terms and conditions set out in the revised report (September 18, 2025) from the Chief Executive Officer, Exhibition Place and such other terms and conditions as may be satisfactory to the Chief Executive Officer, Exhibition Place, and the City Solicitor.

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2. City Council direct that the confidential information contained in Confidential Attachment 1 to the revised report (September 18, 2025) from the Chief Executive Officer, Exhibition Place remain confidential and not be released publicly as it contains financial information that belongs to the Board of Governors of Exhibition Place and has monetary value or potential monetary value.

Considered

2025-11-04 · Executive Committee · amended
Decision as filed
The Executive Committee recommends that: 1. City Council approve an agreement with Coca-Cola Canada Bottling Ltd ("Coke") for a period of five years, commencing on the date of approval of City Council, to be the official and exclusive soft drink provider to Exhibition Place, including Enercare Centre and Automotive Building, on the terms and conditions set out in the revised report (September 18, 2025) from the Chief Executive Officer, Exhibition Place and such other terms and conditions as may be satisfactory to the Chief Executive Officer, Exhibition Place and the City Solicitor.
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2. City Council request the Board of Govenors of Exhibition Place to request the Chief Executive Officer, Exhibition Place to continue to pursue enhanced sustainability practices with Coca-Cola Canada, and across all food and beverage operations, and reduce its environmental footprint through innovation, collaboration and responsible resource management, including prioritizing reusables, and to report back to City Council through the Board. 3. City Council direct that Confidential Attachment 1 to the revised report (September 18, 2025) from the Chief Executive Officer, Exhibition Place remain confidential and not be released publicly as it contains financial information that belongs to the Board of Governors of Exhibition Place and has monetary value or potential monetary value.
2025-11-12 · Toronto City Council · adopted

On the record

The item as the City filed it

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