2030 Bike Share Toronto Growth Strategy - Ride More, Connect More

Customer satisfaction remains strong at 85 percent including an impressive net promoter score (NPS) of 40. These results exceed the objectives of our 2022 Strategy which is now complete. Our new strategy incorporates the feedback from both our stakeholders and customer research. We have also leveraged best practices from jurisdictions across the world including Montreal, New York and London. We have been deliberate in our approach, critically assessed our operational performance over the past five years, and will continue to remain true to our core operating principles: Customer Centricity, Operational Excellence, Financial Sustainability, and Connecting with Higher Order Public Transit. Our stakeholder engagement process- leveraging feedback from customers, Bike Share Toronto members, City Councillors, CycleTO, TABIA, City Divisions etc. was especially informative and remarkably consistent. Specifically, it revealed a common desire that the Bike Share Toronto system should become a catalyst for accelerating the growth of a broader "cycling culture" in the city that helps foster a better connected, inclusive, and equitable transportation option for all Torontonians. Our proposed strategy is thus grounded in a new aspirational vision: To inspire and mobilize one million unique Bike Share Toronto customers and establish Bike Share Toronto as a trusted, valued and indispensable transportation option for residents and visitors alike. Our winning objective is to build a network that will generate 14 to 16 million trips per year by 2030 representing a 70 percent to 100 percent increase versus 2025. We will win by executing against our five key operating imperatives described below: 1. Mobilize our 40,000 members as ambassadors to inspire the next generation of cyclists. 2. Accelerate fleet and station electrification. 3. Expand network growth and densification citywide. 4. Elevate operational excellence and leverage innovation to drive productivity and user experience. 5. Create a sustainable funding model which de-risks financial exposure while continuing to provide an equitable value proposition for our customers. The 2030 Bike Share Toronto Strategy "Ride More, Connect More", sets a bold plan to expand and modernize one of North America's largest bike share systems. Bike Share Toronto will be materially scaled to better serve residents, support climate action, and strengthen Toronto's integrated mobility network.