FIFA World Cup 2026 Toronto: Authority to Install FIFA World Cup 2026 Banners on Bridge Structures

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The decision

2026-02-04 · Toronto City Council · adopted

As filed

City Council on February 4, 2026, adopted the following: 1. City Council delegate authority to the General Manager, Transportation Services to approve locations for the installation of FIFA World Cup 2026™ banners on bridge structures notwithstanding section 4.11 of the Street Event Guidelines, subject to review and approval by Transportation Services staff in collaboration with staff from the Engineering and Construction Services.

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2. City Council delegate authority to the General Manager, Transportation Services to issue permits for FIFA World Cup 2026™ bridge banners beyond the current 14-day display limit stipulated under Chapter 743‑16(D)(9) of the Municipal Code, contingent on operational feasibility and safety considerations as determined by Transportation Services and Engineering and Construction Services staff.

On the agenda

As the city filed it

Toronto will serve as a host city for the FIFA World Cup 2026™, one of the largest sporting events in the world. This event presents a unique opportunity to showcase civic pride, promote tourism, and enhance the City's global profile. Current Toronto Municipal Code provisions under Chapter 743 restrict banner installations to preapproved bridge locations and limit display duration to 14 days. These limitations are insufficient for an event of this magnitude and duration.

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The FIFA World Cup 2026 Toronto Secretariat, in collaboration with Transportation Services and Engineering and Construction Services, have reviewed operational and safety considerations to allow for banners on additional bridge locations and extended display periods. This report seeks Council approval to temporarily expand banner installation permissions and duration to support FIFA World Cup 2026 branding and wayfinding initiatives while maintaining compliance with safety and structural standards. Advancing the requested authorities at this time provides staff with the necessary flexibility to proceed with detailed planning for installations and avoids scheduling risks that could result from deferring approval to a later meeting of City Council.

Staff recommended

The City Manager and the Executive Director, FIFA World Cup 2026 Toronto Secretariat, recommend that: 1. City Council delegate authority to the General Manager, Transportation Services to approve locations for the installation of FIFA World Cup 2026™ banners on bridge structures notwithstanding section 4.11 of the Street Event Guidelines, subject to review and approval by Transportation Services staff in collaboration with staff from the Engineering and Construction Services Division.

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2. City Council delegate authority to the General Manager, Transportation Services, to issue permits for FIFA World Cup 2026™ bridge banners beyond the current 14-day display limit stipulated under Chapter 743‑16(D)(9) of the Municipal Code, contingent on operational feasibility and safety considerations as determined by Transportation Services and Engineering and Construction Services staff.

On the record

The item as the City filed it

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