Appeal Concerning Variances for One First Party Wall Sign at 185 The West Mall

The Proposed Sign is to be located on the east elevation of the mechanical penthouse of an existing 15-storey building located at 185 The West Mall (the Subject Premises). It is to contain one sign face, directed towards Highway 427, and will function to identify a business located at the Subject Premises. The sign face shall consist of individual channel letters displaying "CDW", and an associated individual "loop" surrounding of the letters, with a total sign face area of 35 square metres. In support of the original application, the Appellant filed materials included in Attachment #2 of this report. After conducting a review of the original application, a decision was made by the Chief Building Official (the CBO) to refuse the requested variances required for the Proposed Sign. Following this refusal, an appeal was filed by the Appellant. The Appellant has filed materials in support of the modified proposal, found in Attachment #3 of this report. Following a review of all the materials submitted, the CBO has determined that the Appellant has provided sufficient information to establish that, with the imposition of the proposed conditions, the Proposed Sign meets all nine of the criteria which are required for a variance approval to be granted. As such, the CBO supports the Sign Variance Committee granting the two requested variances, subject to the proposed conditions, to allow for a sign permit to be issued for the Proposed Sign.