Appeal Concerning Variances for One First Party Wall Sign at 135 Fenelon Drive

The height of the Proposed Sign (the highest point of the sign measured from grade) would be 48.46 metres. The Proposed Sign's sign face would have a bisecting line (horizontal dimension) of 12.19 metres and centre line (vertical dimension) of 9.14 metres, and would function to identify "Beaux Properties", the owner and manager of the apartment building on the premises, as well as advertise apartments available for rent within the building. After conducting a review of the initial sign variance application made by N.K. Girdhar and Associates (the Applicant), a decision was made by the Chief Building Official and Executive Director, Toronto Building (the CBO) to refuse to grant the requested variances required for the erection and display of the Proposed Sign. Following this decision, an appeal was filed by the Applicant. The CBO has determined that the Applicant has not provided sufficient information to determine that the Proposed Sign meets all nine of the criteria established in §694-30A of the Sign By-law, which are required for a variance approval to be granted. Specifically, insufficient information was provided to determine that the Proposed Sign is compatible with the development of the premises and surrounding area; supports Official Plan Objectives for the premises and surrounding area; does not alter the character of the premises or surrounding area; and is not contrary to the public interest. As such, the CBO does not support the Sign Variance Committee granting the requested variances for the Proposed Sign.