Appeal Concerning One Variance for One First Party Wall Sign at 3601 Victoria Park Avenue

The Proposed Sign is currently intended to display sign copy along identifying the "Lowell Academy" private high school, located within the building at the Subject Premises, directed towards traffic on Victoria Park Avenue. Shiupong Management Ltd., through their agent Graphix Signs Inc. (the Applicant), filed a variance application for a first party wall sign above the first storey in an Employment (E) Sign District. After conducting a review of this variance application, a decision was made by the Chief Building Official and Executive Director, Toronto Building (the CBO) to refuse the requested variance for erecting one first party wall sign above the first storey in an Employment (E) Sign District. Following this decision, Shiupong Management Ltd., through their agent Forward Signs (the Appellant), filed an appeal of the CBO's decision. The CBO has determined that the Appellant has not provided sufficient information to determine that the Proposed Sign meets all nine of the criteria established in §694-30A of the Sign By-law, which are required for a variance approval to be granted. Specifically, the Appellant has not provided any compelling information for the CBO to determine that the Proposed Sign is compatible with the development of the premises and surrounding area, supports the Official Plan objectives for the property and surrounding area, is not contrary to the public interest, and does not alter the character of the premises or surrounding area.