Application by Pattison Outdoor for One Third Party Electronic Ground Sign at 115 City View Drive

The Proposed Sign would have a height of 9.14 metres from grade, and contain two sign faces in a back-to-back configuration with a sign face area of 18.6 square metres on each side. The Subject Premises is designated as an E Sign District, which allows third party electronic ground signs, and the proposed height and sign face area are in-line with the Sign By-law requirements for third party electronic ground signs in an E Sign District. Only the south-facing sign face would display electronic static copy; the north sign face would display static copy. The Proposed Sign is intended to capture the attention of traffic travelling along City View Drive and, further west, Highway 27. The Subject Premises is located in two overlapping area-specific restrictions specified by the Sign By-law, where third party signs shall not be erected. It would be located within 400 metres of the northern limit of Highway 409, and within 400 metres of the eastern limit of Highway 27. The Chief Building Official and Executive Director, Toronto Building (the CBO), has determined that the Applicant has not provided sufficient information to establish that the Proposed Sign meets all nine of the criteria set out in §694-30A of the Sign By-law, which are required for a variance approval to be granted. Specifically, the Applicant has not provided sufficient information to allow the CBO to determine that the Proposed Sign is compatible with the development of the premises and surrounding area, supports the Official Plan objectives for the premises and surrounding area, does not alter the character of the premises or surrounding area, and is not contrary to the public interest.