Building Brand Recognition through My ExPlace Campaign

The Public Gallery wrote no story on this item. What follows is the city’s own record of what happened to it, as filed: nothing on this page is summarised or scored by us.

The decision

2023-09-15 · Exhibition Place · adopted

As filed

The Board of Governors of Exhibition Place: 1. Received the report (August 31, 2023) from the Chief Executive Officer, Exhibition Place for information.

On the agenda

As the city filed it

The marketing team at Exhibition Place has been busy working on a new and exciting initiative to engage not only the meetings industry but our community and the media. To enhance our brand identity, we have launched My ExPlace campaign, with great success. We are reinforcing our Exhibition Place brand strategy as a 365-day destination for business events and leisure. We are in the marketplace as a leader and Canada's premier destination for conventions, exhibitions, events, and entertainment.

Show the rest of As the city filed it, 93 more characters as filed

Below are strong examples of a mix of tactics - earned, paid, and from our industry partners.

Staff recommended

The Chief Executive Officer recommends that: 1. The Board receive this report for information.

On the record

The item as the City filed it