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General Government Committee · 2023-10-30 · 2023.GG7.10

The filed record

Billboard Sign New Licence Agreement with Astral Media Outdoor L.P. at Exhibition Place

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The decision

2023-11-08 · Toronto City Council · adopted

As filed

City Council on November 8 and 9, 2023, adopted the following: 1. City Council authorize the City and the Board to enter into a licence agreement (the "New Licence Agreement") with Astral Media Outdoor Limited Partnership, substantially on the terms and conditions set out in Appendix C and Confidential Attachment 1 to the report (October 16, 2023) from the Interim Deputy City Manager, Corporate Services, and the Chief Executive Officer, Exhibition Place, and such other and amended terms and conditions as may be satisfactory to the Interim Deputy City Manager, Corporate Services and the Chief Executive Officer, Exhibition Place, or designates, and in a form satisfactory to the City Solicitor.

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2. City Council authorize the Director, Transaction Services to execute the New Licence Agreement set out in Part 1 above, and any related or ancillary agreements, on behalf of the City. 3. City Council authorize the Director, Transaction Services to administer and manage the New Licence Agreement, including the provision of any consents, approvals, waivers and notices, provided that the Director, Transaction Services may, at any time, refer consideration of such matters to City Council for direction and determination. 4. City Council direct that Confidential Attachment 1 to the report (October 16, 2023) from the Interim Deputy City Manager, Corporate Services, and the Chief Executive Officer, Exhibition Place, remain confidential in its entirety, as it contains financial information that belongs to the City and Board and has monetary value or potential monetary value. Confidential Attachment 1 to the report (October 16, 2023) from the Interim Deputy City Manager, Corporate Services, and the Chief Executive Officer, Exhibition Place remains confidential in its entirety, in accordance with the provisions of the City of Toronto Act, 2006, as it contains financial information that belongs to the City and Board and has monetary value or potential monetary value.

On the agenda

As the city filed it

The purpose of this report is to seek Council authority to enter into a new licence agreement (the "New Licence Agreement") between the City (the "Licensor") and Astral Media Outdoor, L.P. ("Astral" or "Licensee"), for the continued operation of an existing outdoor digital billboard sign (the "Sign") located at Toronto Parking Authority Lot 854 of Exhibition Place, based on the negotiated terms and conditions included in this report under Appendix C and Confidential Attachment 1.

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The Board approved the New Licence Agreement by adoption of Item EP5.7 at its meeting of September 15, 2023 and will be a signatory, along with the City, to the New Licence Agreement. Astral is party to an existing 15-year agreement (the "Existing Licence Agreement") with the Board for operation of the Sign which expires on December 31, 2023. Astral contacted Exhibition Place in May 2023 and met with staff from both Exhibition Place and Corporate Real Estate Management ("CREM"), City of Toronto to indicate its desire to continue its operation of the Sign and subsequently provided a financial proposal and terms. Given the specialized nature of the billboard sign industry, Corporate Real Estate Management engaged an industry consultant to assist with the negotiations with Astral.

Staff recommended

The Interim Deputy City Manager, Corporate Services, and the Chief Executive Officer, Exhibition Place recommend that: 1. City Council authorize the City and the Board to enter into a licence agreement (the "New Licence Agreement") with Astral Media Outdoor L.P. substantially on the terms and conditions set out in Appendix C and in Confidential Attachment 1, and such other and amended terms and conditions as may be satisfactory to the Interim Deputy City Manager, Corporate Services and Chief Executive Officer, Exhibition Place, or their designates, and in a form satisfactory to the City Solicitor.

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2. City Council authorize the Director, Transaction Services to execute the New Licence Agreement set out in Recommendation 1, and any related or ancillary agreements, on behalf of the City. 3. City Council authorize the Director, Transaction Services to administer and manage the New Licence Agreement, including the provision of any consents, approvals, waivers and notices, provided that the Director, Transaction Services may, at any time, refer consideration of such matters to City Council for direction and determination. 4. City Council direct that the information contained in Confidential Attachment 1 remain confidential in its entirety, as it contains financial information that belongs to the City and Board and has monetary value or potential monetary value.

Considered

  • 2023-10-30 · General Government Committee · adopted

    Decision as filed

    The General Government Committee recommend that: 1. City Council authorize the City and the Board to enter into a licence agreement (the "New Licence Agreement") with Astral Media Outdoor L.P. substantially on the terms and conditions set out in Appendix C and in Confidential Attachment 1, and such other and amended terms and conditions as may be satisfactory to the Interim Deputy City Manager, Corporate Services and Chief Executive Officer, Exhibition Place, or their designates, and in a form satisfactory to the City Solicitor.

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    2. City Council authorize the Director, Transaction Services to execute the New Licence Agreement set out in Recommendation 1, and any related or ancillary agreements, on behalf of the City. 3. City Council authorize the Director, Transaction Services to administer and manage the New Licence Agreement, including the provision of any consents, approvals, waivers and notices, provided that the Director, Transaction Services may, at any time, refer consideration of such matters to City Council for direction and determination. 4. City Council direct that the information contained in Confidential Attachment 1 remain confidential in its entirety, as it contains financial information that belongs to the City and Board and has monetary value or potential monetary value.

  • 2023-11-08 · Toronto City Council · adopted

On the record

The item as the City filed it

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