Request to include the Third-Party Sign Tax Structure in the City’s current Sign By-law review - by Councillor Vincent Crisanti, seconded by Councillor Frances Nunziata

The Public Gallery wrote no story on this item. What follows is the city’s own record of what happened to it, as filed: nothing on this page is summarised or scored by us.

The decision

2026-06-24 · Toronto City Council · adopted

As filed

City Council on June 24 and 25, 2026, adopted the following: 1. City Council request the Chief Building Official and Executive Director, Toronto Building, as part of the ongoing comprehensive review of Toronto Municipal Code Chapter 694, Signs, General (the "Sign By-law"), undertake a review of Toronto Municipal Code Chapter 771, Taxation, Third Party Sign Tax (the "Third Party Sign Tax"), including: a. an assessment of its structure and overall effectiveness; b.

Show the rest of As filed, 511 more characters as filed

a review of the annual tax rates and any other financial implications of changes to the Third Party Sign Tax, in consultation with the Chief Financial Officer and Treasurer; and c. appropriate consultation with the sign industry and other affected stakeholders. 2. City Council request the Chief Building Official and Executive Director, Toronto Building to report to the Planning and Housing Committee with any recommendations to the Third Party Sign Tax, concurrent with the report on the Sign By-law in 2027.

On the agenda

As the city filed it

Third-party advertising has evolved significantly since the City of Toronto introduced its Sign By-law (Chapter 694) and the Third-Party Sign Tax (Chapter 771) in 2010. As the City works to modernize its approach to governing signs, there is an opportunity to ensure that our revenue tools are keeping pace with updated regulations and reflect changes in the sign industry, and the city as a whole. At present, the City's ongoing review of the Sign By-law does not include an examination of whether the Third Party Sign Tax remains effective, efficient, and aligned with today's sign landscape, particularly as it relates to changes in sign types, new technologies, and how third-party advertising is provided across the City, creating a gap in our overall approach.

Show the rest of As the city filed it, 506 more characters as filed

Including a review of the Third-Party Sign Tax as part of the broader Sign By-law update would support a more complete and coordinated analysis. It also creates efficiencies by engaging affected parties through a single, integrated process. This approach would help identify opportunities to improve how the tax functions, both in terms of supporting City revenues and ensuring it is fair, transparent, and workable for businesses seeking to take advantage of advertising opportunities throughout the City.

Staff recommended

Councillor Vincent Crisanti, seconded by Councillor Frances Nunziata, recommends that: 1. City Council request the Chief Building Official and Executive Director, Toronto Building, as part of the ongoing comprehensive review of Toronto Municipal Code Chapter 694, Signs, General (the "Sign By-law"), undertake a review of Toronto Municipal Code Chapter 771, Taxation, Third Party Sign Tax (the "Third Party Sign Tax"), including: a.

Show the rest of Staff recommended, 571 more characters as filed

an assessment of its structure and overall effectiveness; b. a review of the annual tax rates and any other financial implications of changes to the Third Party Sign Tax, in consultation with the Chief Financial Officer and Treasurer; and c. appropriate consultation with the sign industry and other affected stakeholders 2. City Council request the Chief Building Official and Executive Director, Toronto Building to report to the Planning and Housing Committee with any recommendations to the Third Party Sign Tax, concurrent with the report on the Sign By-law in 2027.

On the record

The item as the City filed it

More from this meeting

The whole meeting