Sign variance committee to hear application for electronic ground sign at 3474 Kingston Road

Ward 20, Scarborough Southwest

PATTINSON Outdoor Advertising is seeking two variances to install a 7.5-metre electronic ground sign with one large digital face and two static faces on Kingston Road in the Scarborough Commercial-Residential sign district. The Chief Building Officer found insufficient evidence that the proposal meets all eight mandatory criteria under the Sign By-law, and the committee will evaluate whether the applicant has established compliance.

Also in this item

• The proposed sign would be 7.5 metres tall with a digital face of 16.6 square metres, significantly larger than the static faces at 3.4 square metres each.

• A second variance is required because the proposed sign would be less than 100 metres from an existing third party electronic ground sign at 3493 Kingston Road, violating the separation rule in the Sign By-law.

How to act

Email your councillor before the voteCouncillor Parthi Kandavel, Ward 20, Scarborough Southwest
Read the item on the city record

If you live or work near 3474 Kingston Road or have concerns about this sign, you may depute at this meeting or contact your local councillor before the vote.

The journey

Fri, Sep 18 · Sign Variance Committee · scheduled, not yet heard

Why is this story here?

ContainedThis is a single-site variance decision for one property. If granted, it permits one sign installation at this address and does not set citywide policy or alter how the sign district operates for other applicants. A future council could deny future similar applications or the owner could remove the sign. Real but bounded.Touches a narrow groupThe sign, if approved, would be visible to drivers and pedestrians at this specific location on Kingston Road. Only those who frequent this intersection or the surrounding area would experience the direct effect. No change to transit, housing, safety, or services that would touch a broad resident group this week.

Stories are ordered by how much weight a decision carries and how directly it reaches daily life. They rise as a decision date approaches and fall as they age.

The record as the City filed it

Staff recommended

The Chief Building Official and Executive Director, Toronto Building, recommends that: 1. The Sign Variance Committee refuse to grant the requested variances to section 694-22.D and 694-25.B(1), each subject to five conditions, as required to allow for the issuance of a permit respecting the erection and display of the Proposed Sign, as further described in Attachment 1 to this report.

Considered

2026-09-18 · Sign Variance Committee · not yet heard

Official title: Application for Two Variances, Each Subject to Five Conditions, Respecting One Third Party Electronic Ground Sign - 3474 Kingston Road · the item as the City filed it