The Public GalleryToronto

←Sign Variance Committee · 2026-10-22 · 2026.SB26.1

development

Sign committee to decide on tall electronic sign at 24 Jefferson Avenue

The Sign Variance Committee is asked to decide whether to allow a 15.0-metre-tall electronic ground sign at 24 Jefferson Avenue, which would replace an existing roof sign. The chief building official found the application does not show that all eight criteria in the Sign By-law have been met. No vote has been taken.

amendedSign Variance Committee · Thu, Oct 22You can weigh in

The journey

Thu, Oct 22 · Sign Variance Committee · amended

Time to act

You can weigh in

The item is on the agenda for the October 22, 2026 meeting. The record does not describe a deputation or comment process.

Why is this story here?
ContainedA single-site variance for one third party electronic sign at one address, bounded and reversible, so it passes the test of a genuine decision with contained reach.Touches a narrow groupIf the variances are granted, a sign would be permitted at one address, so only people near 24 Jefferson Avenue would notice it.

Stories are ordered by how much weight a decision carries and how directly it reaches daily life. They rise as a decision date approaches and fall as they age.

Share this

The record as the City filed it

Staff recommended

The Chief Building Official and Executive Director, Toronto Building, recommends that: 1. The Sign Variance Committee refuse to grant the requested variances to section 694-26I(4)(a) and 694-26I(4)(d), each subject to one condition, as required to allow for the issuance of a permit respecting the erection and display of the Proposed Sign, as further described in Attachment 1 to this report.

Considered

  • 2026-10-22 · Sign Variance Committee · amended

    Decision as filed

    The Sign Variance Committee: 1. Refused to grant the requested variances to section 694-26I(4)(a) and 694-26I(4)(d), each subject to one condition, as required to allow for the issuance of a permit respecting the erection and display of the Proposed Sign, as further described in revised Attachment 1 to the report (October 8, 2026) from the Acting Manager, City-Wide Priorities, Toronto Building, with the following correction

    Show the rest of Decision as filed, 251 more characters as filed

    to address a typographical error in the description provided in revised Attachment 1: point c) in the Proposed Sign Description - is deleted and replaced with the following: "The sign face shall be oriented in an approximate southwesterly direction;".

    Clerk’s note

    A decision of the Sign Variance Committee, in the case of a decision to refuse to grant a variance, is final and binding on the date the decision was issued; and in the case of a decision to grant a variance with conditions, the decision is final and binding 21 days after the date the decision was issued unless an application to consider is filed by the ward councillor in accordance with §694-30S of Chapter 694 of the City of Toronto Municipal Code.

Official title: Application for Two Variances, each subject to One Condition Respecting One Third Party Electronic Ground Sign - 24 Jefferson Avenue · the item as the City filed it

More from this meeting