Bike Share Toronto - Marketing and Promotion Agreement with the Canadian Automobile Association South Central Ontario (CAA SCO)

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The decision

2019-09-20 · Toronto Parking Authority · adopted

As filed

The Board of Directors of Toronto Parking Authority: 1. Authorized the President, Toronto Parking Authority, to enter into a marketing and promotion agreement with the Canadian Automobile Association South Central Ontario (CAA SCO) under the terms and conditions outlined in Confidential Attachment 1 to the report (September 10, 2019) from the Acting President, Toronto Parking Authority, and in a form satisfactory to the City Solicitor.

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2. Directed that the confidential information contained in Confidential Attachment 1 to the report (September 10, 2019) from the Acting President, Toronto Parking Authority, remain confidential in its entirety, as it pertains to ongoing negotiations related to assets of Toronto Parking Authority and confidential information regarding the details of these negotiations.

On the agenda

As the city filed it

Toronto Parking Authority (TPA) and the Canadian Automobile Association South Central Ontario (CAA SCO) are seeking to extend their partnership beyond "Free Ride Wednesdays" campaigns which have been successfully run in June 2018 and August 2019. This report seeks the approval to enter into a three-year agreement with CAA SCO to implement a marketing and promotion agreement with CAA SCO becoming an "Official Promotional

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Partner of Bike Share Toronto" with Bike Share Toronto website presence and providing CAA SCO loyalty program members with exclusive Bike Share benefits.

Staff recommended

The Acting President, Toronto Parking Authority recommends that: 1. The Board of Directors of Toronto Parking Authority authorize the President, Toronto Parking Authority, to enter into a marketing and promotion agreement with the Canadian Automobile Association South Central Ontario (CAA SCO) under the terms and conditions outlined in Confidential Attachment 1 and in a form satisfactory to the City Solicitor. 2. The

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Board of Directors of Toronto Parking Authority direct that the confidential information contained in Confidential Attachment 1 remain confidential in its entirety, as it pertains to ongoing negotiations related to assets of Toronto Parking Authority and provides confidential information regarding the details of these negotiations.

On the record

The item as the City filed it