Award of Document Number 4476397872 to King Ursa Inc. for Advertising Agency Services for Strategic Public and Employee Communications

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The decision

2024-11-27 · Bid Award Panel · adopted

As filed

The Bid Award Panel adopted the following: 1. Bid Award Panel grant authority to award the contract in accordance with the Contract Details set out in the report (November 21, 2024) from the Chief Procurement Officer: Solicitation Number: Request for Proposal Document Number 4476397872 Description: Agency of Record, Marketing and Advertising Services for two (2) years with the option to extend for three (3) additional one (1) optional year periods.

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Should the option(s) be exercised, then the Chief Communications Officer will request the Chief Procurement Officer to process the renewals under the same terms and conditions. Recommended Supplier: King Ursa Inc. Contract Award Value: $6,929,204 net of all applicable taxes and charges (includes 20 percent miscellaneous item) $7,830,001 including HST and all applicable charges. $7,051,158 net of HST recoveries Contract is expected to start on January 1, 2025, and end on December 31, 2026. Option Year 1 (January 1, 2027 - December 31, 2027) $3,353,982 net of all applicable taxes and charges (includes 20 percent miscellaneous item) $3,790,000 including HST and all applicable charges. $3,413,012 net of HST recoveries Option Year 2 (January 1, 2028 - December 31, 2028) $3,353,982 net of all applicable taxes and charges (includes 20 percent miscellaneous item) $3,790,000 including HST and all applicable charges. $3,413,012 net of HST recoveries Option Year 3 (January 1, 2029 - December 31, 2029) $3,353,982 net of all applicable taxes and charges $3,790,000 including HST and all applicable charges. $3,413,012 net of HST recoveries The total potential contract award identified in this report including all option years is $16,991,150 net of all applicable taxes and charges, $19,200,000 including all applicable taxes and charges. The total potential cost to the City including all option years is $17,290,194 net of HST recoveries.

On the agenda

As the city filed it

Solicitation Issued: July 15, 2024 Solicitation Closed: August 14, 2024 Number of Addenda Issued: Four (4) Number of Bids: Fifteen (15) Table 1: Summary of Proposals Received Supplier Name Art & Science Digital Experience Inc. Camp Jefferson L.P. Cossette Communications Inc. Dentsu Creative Inc. Ethnicity Multicultural Marketing Inc. Gonez Media Inc. Grey Canada ULC Juniper Park\TBWA Communications ULC NOW Communications Group Inc.

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King Ursa Inc. Point Blank Creative Inc. Pound & Grain Digital Inc. Publicis Canada Inc. Sid Lee Inc. Sussex Strategy Group Inc. Range of Scores: 45.8 to 126.1 out of 150

Staff recommended

The Chief Procurement Officer recommends that the Bid Award Panel grant authority to award the following contract: Solicitation Number: Request for Proposal Document Number 4476397872 Description: Agency of Record, Marketing and Advertising Services for two (2) years with the option to extend for three (3) additional one (1) optional year periods. Should the option(s) be exercised, then the Chief Communications Officer will request the Chief Procurement Officer to process the renewals under the same terms and conditions.

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Recommended Supplier: King Ursa Inc. Contract Award Value: $6,929,204 net of all applicable taxes and charges (includes 20 percent miscellaneous item) $7,830,001 including HST and all applicable charges. $7,051,158 net of HST recoveries Contract is expected to start on January 1, 2025, and end on December 31, 2026. Option Year 1 (January 1, 2027 - December 31, 2027) $3,353,982 net of all applicable taxes and charges (includes 20 percent miscellaneous item) $3,790,000 including HST and all applicable charges. $3,413,012 net of HST recoveries Option Year 2 (January 1, 2028 - December 31, 2028) $3,353,982 net of all applicable taxes and charges (includes 20 percent miscellaneous item) $3,790,000 including HST and all applicable charges. $3,413,012 net of HST recoveries Option Year 3 (January 1, 2029 - December 31, 2029) $3,353,982 net of all applicable taxes and charges $3,790,000 including HST and all applicable charges. $3,413,012 net of HST recoveries The total potential contract award identified in this report including all option years is $16,991,150 net of all applicable taxes and charges, $19,200,000 including all applicable taxes and charges. The total potential cost to the City including all option years is $17,290,194 net of HST recoveries.

On the record

The item as the City filed it

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